![]() ![]() ![]() While this framework may have been helpful in the past, Pink argues that it’s no longer applicable in today’s rapidly evolving world, where Work has become more complex and knowledge-based. Pink believes the carrot-and-stick approach is flawed because it’s rooted in what he calls “Motivation 2.0,” a framework built on the assumption that people are driven solely by the pursuit of pleasure and the avoidance of pain. ![]() Moreover, he asserts that relying on external rewards can reduce intrinsic motivation, making people less interested in the Work and more focused on the tips. He highlights research showing that carrot-and-stick methods can harm performance, particularly in complex or creative tasks. Pink argues that this approach is outdated and doesn’t work for the modern world. This method has been widely used in organizations to push employees to achieve goals and meet deadlines. The basic premise of this approach is that people are primarily motivated by external rewards (the carrot) or the threat of punishment (the stick). “Drive” starts by tackling the traditional carrot-and-stick approach to motivation, which has been the go-to method for years. The Surprising Truth About What Motivates Us.The Benefits of Embracing Motivation 3.0.Practical Tips for Implementing Motivation 3.0.Extrinsic Motivation: Rewards and Punishments Uncovered. ![]()
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